Please meet our new guest blogger and long time Anorak contributor, Rob Flowers. Apart from being a uber talented illustrator, he is also a keen toy collector. His collection is an utter wonder, judge for yourself here, in the first episode of Anorak TV. In his first post, he shares his love for vintage McDonald toys, at a time when the fast food giant took merchandising to a whole new level!
"I’ve been seriously collecting toys for about ten years now & here's a little insight into my collection. As anyone who has ever seen my work or toy collection will know, I’m a huge fan of 1970s to early 80s McDonalds advertising & merchandise.
For my inaugural post, I’m going to introduce you to the awesomeness that is McDonaldland, a (sadly) fictional land full of milkshake volcanoes, Fillet-O-Fish lakes, Hamburger patches & Apple Pie Trees.
Watch an early McDonaldland ad here (sorry about the quality)
In McDonaldLand, also lived Officer Big Mac (see image across). I had been trying to find an Officer Big Mac toy for ages so I was super happy to add this 1973 Milton Bradley puppet to my studio shelves.
McDonald’s made thousands of pieces of merchandise including, toys, prints, bed sheets, slippers & even playgrounds all featuring Mayor McCheese, Officer Big Mac & Captain Crook amongst others. All of which I will one day own!
“Why don’t I see these awesome & horrifying characters on my happy meal box today?!” I hear you screaming. Well, that’s due to children’s TV geniuses, Sid & Marty Krofft. They successfully sued McDonald’s, arguing that McDonaldland was a rip off of their show H.R. Pufnstuf . Maccy D’s subsequently retired many of the characters & eventually the entire McDonaldland premise. Sad times."
Some of Rob's toy collection.